Adrev is the global leader in content identification and digital rights management solutions.

One of the main goal for my hiring at Adrev was to consolidate branding and strategic positioning.
I created a simple brand identity that is approachable and trustworthy, choosing simplicity over opacity.

Next step was to ensure a synergic effect between brand positioning and values,  implementing a common message of all communication techniques. 

The new company slogan
Simple, Innovative, Powerful

The transcendent goal of the vision statement is
Creating a better experience for content creators and media owners


From a strategic branding perspective, there was a basic lack of cohesivness in how different services and products were being presented. It felt natural to bring them all under a common denominator, as a suite of solutions tailored to different user cases. It was of paramount importance to define clarity in the purpose and objective, distancing the brand from the traditional opaqueness in language too often met in the tech industry.

We work with creators and Media Right Holders

We create opportunities

We cost less in the Long Run