It all began on a quiet afternoon in the Johnny Concert lab (or, as they like to call it, their little potion-brewing haven). The team was brainstorming how to create something more than just your average shimmer. They wanted to capture the glow of golden hour and bottle it up in a way that felt luxurious, sustainable, and downright addictive

But we weren’t interested in a formula that was all sparkle and no substance. We needed Drips to be more than just a pretty face. So we took nature’s best-kept secrets—Grapeseed, Apricot, Hempseed, Evening Primrose, Rosehip, and Shea Butter—and infused them with light-reflecting minerals. The result? A powerhouse luminizing serum that not only makes you glow but helps your skin look younger, healthier, and more radiant. It’s like applying a little magic on your skin, but with the comfort of knowing it’s packed with antioxidants that care for you

The creative spark behind it? That’s where I came in. As Johnny Concert’s Creative Director, I was on a mission to create something that felt as bold as it did natural. Every detail—from the organic ingredients sourced to the luxe feel of the packaging—had to reflect the brand vision of beauty without compromise. I pushed for a product that lets you control your glow (because who wants the same shine every day?) while celebrating the power of clean, sustainable beauty. Drips is the result of endless hours of testing, collaboration, and a sprinkle of creative magic, and I couldn’t be prouder of what we’ve brought to life